PRESS RELEASE

Unites 19 of the world's best soccer players across five continents and nearly 20 countries. The star squad consists of Messi, van Persie, Wilshere, David Luiz, Agüero, Ramos, Kompany, Gomez, Dempsey and many more.

January 16, 2014, #FUTBOLNOW, Pepsi today unveiled its 2014 soccer squad, a squad that brings together unparalleled international talent to create one of the most iconic lineups ever. 19 of the world's best players from five continents and nearly 20 countries join forces with Pepsi to inspire fans around the world to live in the moment.

Superstar Leo Messi, Argentina international striker Sergio Agüero and young British talent Jack Wilshere are joined by Brazil defender David Luiz, prolific goalscorer Robin van Persie and Spain star defender Sergio Ramos as part of the global Pepsi line-up. These are complemented by additional football greats from around the world representing their home countries, including: Juan Guillermo Cuadrado (Colombia), Clint Dempsey (USA), Tarik Elyounoussi (Norway), Maynor Figueroa (Honduras), Mario Gomez (Germany), Vincent Kompany (Belgium ), Kemar Lawrence (Jamaica), Victor Moses (Nigeria), Peter Osaze Odemwingie (Nigeria), Oribe Peralta (Mexico), Andriy Pyatov (Ukraine), Mohamed Salah (Egypt) and Gylfi Por Sigurðsson (Iceland).

“Football has been my passion since I was a little boy and it's really one of the things I live for now. I am proud to once again have the opportunity to collaborate with Pepsi and represent them globally as part of this star-studded team," said four-time Ballon d'Or winner and Argentina captain Leo Messi.

Earlier today, the players revealed the full roster on social media, reaching fans worldwide.

David Luiz, a regular at Premier League club Chelsea and vice-captain of the Brazil national team, comments: "I'm excited about the partnership with Pepsi and proud to be part of such a good squad. For me, football is about doing the best of every second on the pitch and show love for the game - and for the fans. I can't help but celebrate with fans all over the world a big year for football."

The announcement of this year's squad also kicked off a series of exciting activities that will run throughout 2014 as part of Pepsi's football campaign. Not only will the players star in Pepsi's global TV commercials to be released later this year, a selection of them will also be featured on limited edition packaging and points of sale worldwide. These are specially designed to bring to life the players' style and enthusiasm for the game. Special commemorative packaging with the global Pepsi players will be released in April in Sweden, while features with music, art, digital interactive experiences and additional special products will be presented later in the year.

Kristin Patrick, Global Marketing Director at PepsiCo comments: "Pepsi has enjoyed a fantastic relationship with football for nearly 15 years. For our latest campaign, we have assembled our most impressive roster to date, consisting of players who truly embody the spirit of our brand and electrify us every time they step on the field. Our players know how to live in the moment and throughout the year we will partner with them to bring our fans exciting and engaging content, products and experiences – to bring fans closer to the game they love."

"All players in our world team are top players of rank. They are young, exciting and the best at what they do - qualities that make them perfect ambassadors for Pepsi," says Sofia Gullholm, Nordic Marketing Manager at Pepsico Norden.

For more information about "Live For Now" visit www.Pepsi.com.

About PepsiCo:

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

Source:

https://www.mynewsdesk.com/se/carlsberg_sverige_ab__/pressreleases/pepsi-vaervar-globalt-super-team-949645