PRESS RELEASE

Considition 2023 together with Coca-Cola in Sweden is decided. A record number of teams competed to find the best AI solution to reduce the environmental impact of single-use packaging in the beverage industry. The winner, Mathias Berg with the team name ToiletInc from Sundsvall, is a true Considition veteran.

- It's absolutely fantastic fun. I started off pretty bad, but then towards the closing maps I felt like I could actually win. It's the most fun Considition I've been to. Of course - I won, says Mathias Berg, who on weekdays works at Consid in Sundsvall.

A record number of teams, 210, from 70 different cities in 22 different countries participated in this year's Considition.

Together with Coca-Cola in Sweden, the focus for this year's Considition was on developing solutions for the sustainable beverage consumption of the future - with intelligent algorithms. In the food industry, great progress is being made to reduce the industry's climate impact, but many challenges remain, not least when it comes to packaging. The challenge for this year's Considition participants was to create an algorithm that contributes to getting more consumers to choose more sustainable ways to consume beverages.

- We have high sustainability goals, among other things we must have zero net emissions of greenhouse gases in the entire value chain by the year 2040. To get there, a reduced climate footprint from packaging is crucial. We are really looking forward to going through all the solutions from this year's hackathon to see if there is an opportunity to develop AI solutions for the sustainable beverage consumption of the future, says Thérèse Sundberg, sustainability manager at Coca-Cola Europacific Partners Sweden.

Considition is one of Sweden's largest hackathons and in previous years close to 200 teams and over 400 of Sweden's sharpest developers have participated in the competition. The first Considition was held in 2017 and in recent years some of Sweden's most important companies have been involved in organizing the hackathon, such as Axfoundation, Riksbyggen and Budbee.

- It was a fantastic hackathon with a lot of excitement. We are so happy that we at Coca-Cola in Sweden were able to be part of Considition this year and that there were so many teams that wanted to participate in our sustainability challenge. We are now looking forward to diving deep into the solutions that emerged during the competition, says Björn Hellqvist, Head of Digital at Coca-Cola Europacific Partners Sweden.

The EU is also focusing on the challenges of single-use packaging. The new directive on single-use plastics (SUP) from the EU regulates the use of single-use packaging to prevent and reduce the impact on the climate, marine environment and human health.

- So happy to see that so many people participated and that this year's Considition is the most even so far. It was uncertain until the end. Considition is so much more than just a hackathon. The participants create concrete solutions for some of the biggest challenges of our time, says Peter Hellgren, CEO at Consid.

In second place came Lova Stribén, Consid in Malmö, and in third place was Defense Logistics, consisting of Dennis Theng and Henrik Hellenborg.

Best student team (Team Cobra) was Elsie Chan and Tsz Fung Yau from the University of Toronto.

First prize in this year's Considition is a trip to Berlin to learn more about AI and sustainability.