PRESS RELEASE

Premiere of this year's Pepsi MAX global UEFA campaign

Stockholm, Sweden, February 13 - 2019, #FORTHELOVEOFIT, Now Pepsi MAX presents the 2019 global football campaign under the new name PEPSI, FOR THE LOVE OF IT - to inspire people to invest wholeheartedly in the things they love. The PEPSI, FOR THE LOVE OF IT campaign was born from the love of football, which has long been the heart and passion of the brand. This year, Pepsi MAX continues to be a proud partner of the UEFA Champions League, which is celebrated through a collaboration with two of the world's absolute best soccer players, in typical Pepsi MAX spirit.

Four-time UEFA Champions League champion Leo Messi and super-striker Mohamed Salah are both regular protagonists on the pitch. Likewise, the professionals hold the main roles in the campaign's commercial "Last Can Standing". In the film, we can see the two iconic strikers in a playful duel with dazzling ball sense, in the fight to get the gas station's very last, ice-cold Pepsi MAX.

"It was incredible fun filming this year's commercial with Pepsi - a playful film that embodies everything I love. I hope the campaign will inspire and engage football supporters to embrace their passion and love for the game" says Leo Messi.

"I am very happy about the collaboration with Pepsi, especially as it is a global campaign. I look forward to seeing what impact the campaign will have on the viewers," says Mohamed Salah.

Launching today, up to and including the big UEFA Champions League final in Madrid, 65 countries will have access to exclusive material and specially designed packaging. To achieve a genuine feel and capture Messi and Salah in their creative essence, the film crew kept the cameras rolling throughout the day of filming.

"Year after year, Pepsi goes wholeheartedly into finding new entertaining and surprising ways to entertain soccer fans, often with the help of the fans' biggest heroes," said Natalia Filippociants, Vice President of Marketing Global Beverages at PepsiCo.

"The new FOR THE LOVE OF IT campaign ties together everything we do. This year's campaign caters to fans' great love for the unexpected in the game, while uniting the sport, players and supporters worldwide," concludes Natalia.

Source:

https://www.mynewsdesk.com/se/carlsberg_sverige_ab__/pressreleases/leo-messi-och-mohamed-salah-gaar-in-helhjaertat-foer-kaerleken-till-fotboll-2835883