PRESS RELEASE

Coca-Cola Energy is now being launched in Sweden - an energy drink with a taste reminiscent of Coca-Cola. The drink contains caffeine from natural sources, guarana extract and vitamin B and is free of taurine.

The product comes in two variants, one with sugar and a sugar-free "Zero".

It is the first time that Coca‑Cola has launched an energy drink under the Coca‑Cola brand. Coca‑Cola Energy will be available in 250 ml cans.

- What makes Coca-Cola Energy special is the good taste of Coca-Cola. We are incredibly proud to now launch Coca‑Cola Energy in Sweden and the response we have seen so far on social media has been very positive and exceeded our expectations. It is clear that the product is long-awaited, says Gabriella Björklund, Brand Manager at Coca-Cola AB.

Coca‑Cola Energy will be launched in various markets in 2019 with an initial focus on Europe.

Coca-Cola AB

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Minute Maid®. In Jordbro outside Stockholm, Coca-Cola European Partners Sverige AB produces approximately 1.4 million liters of beverage every day. We have committed to reducing the number of calories we put on the market by 20% by 2020. Our PET bottles must consist of at least 50% recycled PET by 2020. For further information, please visit coca-cola.se.

Source:

https://www.coca-cola.se/nyheter-i-kampanjer/i-sverige/coca-cola-energy-kommer-till-sverige