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Coca-Cola sneakily kicks off the summer of music together with the artist THEOZ
During 2021, Coca-Cola in Sweden collaborated with several Swedish music artists, including Cherrie, Estraden, Hov1 and Omar Rudberg.
PRESS RELEASE
During 2021, Coca-Cola in Sweden collaborated with several Swedish music artists, including Cherrie, Estraden, Hov1 and Omar Rudberg. Just in time for the festival summer, Coca-Cola releases the year's first music collaboration, this time together with the shooting star THEOZ and the song "Painkiller".
The pop star THEOZ has gone from strength to strength and after the success in this year's Melodifestival, he is now releasing his new song "Painkiller" together with Coca-Cola.
- Getting the chance to work with Coca-Cola has long been a dream of mine. I'm so happy to release Painkiller and hope everyone appreciates it as much as I do, says THEOZ.
- We are so happy for the chance to work with THEOZ, who is one of Sweden's brightest stars. THEOZ contacted us already a few years ago on Instagram and we finally got the chance to collaborate with each other, says Victoria Adolfsson, brand manager at Coca-Cola in Sweden.
Coca-Cola has long worked with music and over the years made an impression on popular culture by supporting several of the country's hottest stars. This year, Coca-Cola continues its work to promote Swedish artists ahead of this year's long-awaited festival season, where THEOZ's new song will be the start of a packed summer of music.
The music video for the song "Painkiller" can be viewed here.
Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Royal Bliss®. In Jordbro outside Stockholm, Coca-Cola Europacific Partners Sverige AB produces approximately 1.4 million liters of beverage every day. All Coca-Cola in Sweden's PET bottles consist of 100 percent recycled plastic and are recyclable. For further information please visit coca-cola.se.
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