PRESS RELEASE

Time for a new design on the cans of Coca-Cola light? You bet.

Now Coca‑Cola in Sweden is launching a new and exciting look on the cans of Coca‑Cola Light. The new design is a tribute to expressiveness and the inspiration is taken from expressions that many people love to use.

The new cans are launched in four different versions so that consumers can choose the one that best suits their mood at the moment, regardless of whether they just feel like getting it, want to shout I'm in or think life is on top.

- We think the new Limited Edition design with four different expressions on the cans of Coca‑Cola Light will be appreciated. We want to create attention for a popular product that has been in Coca‑Cola's portfolio for a long time and strengthen Coca‑Cola Light in popular culture by using modern expressions, says Cecilia Lindau, Senior Brand Manager at Coca‑Cola AB.

Coca‑Cola Light (Diet Coke) has a lighter cola taste than Coca‑Cola Original and has long been a favorite for those who want to quench their thirst with a sugar-free alternative. The new cans are already on the shelves in March and can be found in stores until August 2020.

Coca-Cola AB

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Minute Maid®. In Jordbro outside Stockholm, Coca-Cola European Partners Sverige AB produces approximately 1.4 million liters of beverage every day. We have committed to reducing the number of calories we put on the market by 20% by 2020. Our PET bottles must consist of at least 50% recycled PET by 2020. For further information, please visit coca-cola.se.

Source:

https://www.coca-cola.se/nyheter-i-kampanjer/i-sverige/coca-cola-light-hyllar-uttrycksfullhet-med-ny-design