PRESS RELEASE

Coca-Cola's major investment in Swedish music continues. This time in collaboration with Estraden and their new song "Kyssa dig nu". It is the first time Estraden has collaborated with a brand in this way.

Coca-Cola historically has a strong connection to music and has the ambition to continue conveying the legacy of pop, culture and community. Now they release together with Estraden, who has made a big splash in recent years, a music video that brings our thoughts to a festive fashion scene filled with love.

- This is the funniest video we've recorded. We gathered all our friends and just danced, hung out and had an incredibly fun day. A flirty video filled with kisses, says Estrade.

Coca-Cola wants to support Sweden's hottest stars and make an impression on pop culture. The Swedish venture is carried out together with United Screens Music and has previously been done with some of the country's most interesting artists such as Hov1, Omar Rudberg and Cherrie.

- We at Coca-Cola are proud of our involvement in Swedish music and Estraden conveys the same feeling of positivity, love and community that Coca-Cola wants to do. Therefore, the collaboration felt both obvious and fun to us, says Victoria Adolfsson, brand manager at Coca-Cola in Sweden.

The music video for "Kyssa dig nu" can be seen here.

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Royal Bliss®. In Jordbro outside Stockholm, Coca-Cola Europacific Partners Sverige AB produces approximately 1.4 million liters of beverage every day. All Coca-Cola in Sweden's PET bottles consist of 100 percent recycled plastic and are recyclable. For further information please visit coca-cola.se. Photo: Sandra Humer

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-ingaar-musiksamarbete-med-estraden-3135282