PRESS RELEASE

Every year, Reitan Convenience Sweden's annual supplier meeting is held, where both partners and products are recognized for special efforts. This year's product at 7-Eleven was Pepsi MAX.

Reitan Convenience Sweden AB (RCS) is the franchisor for Pressbyrån, 7-Eleven and PBX in Sweden. At their annual supplier meeting that took place on September 29 in Stockholm, employees and suppliers were present to celebrate together the partners who excelled a little extra during the year. Product of the year at 7-Eleven was Pepsi MAX 50 cl and Product of the year at Pressbyrån was Loop Red Chili Melon.

- That Pepsi MAX wins Product of the Year at 7-Eleven feels wonderful. We are on an incredible growth journey with Pepsi MAX, where more and more people are discovering the strong brand and that we have the best cola taste on the market*, says Nina Sidenå, Senior Commercial Manager Pepsi at Carlsberg Sweden.

- Many thanks Reitan and 7-Eleven for a fantastic collaboration where we find new ways to drive the soft drinks category. We are very proud and grateful for the award "Product of the Year 7-Eleven", and the common journey we are on, says Jonas Plånborg, Key Account Manager Carlsberg Sweden.

- We are very happy about this appointment and look forward to a strong continuation together, says Claes Enander, VP Off Trade.

In the picture: Jessica Lundmark, Claes Enander, Jonas Plånborg and Nina Sidenå.



Carlsberg Sweden

We are Brewing for a Better Today & Tomorrow

Carlsberg Sweden is, with more than 50 strong brands, Sweden's leading beverage company. We develop, manufacture, distribute, market and sell beer, cider, mineral water and soft drinks. Some of our well-known and popular brands are Falcon, Carlsberg, Eriksberg, Ramlösa, Somersby and Pepsi. Carlsberg Sweden's success is a combination of strong local and international brands, brewing tradition and sustainable business that stretches back more than 300 years. By being innovative, we drive the development of Swedish drinking culture, while at the same time protecting tradition, craftsmanship, high quality and sustainability. Read more about Carlsberg Sweden and our sustainability work Together Towards Zero.