PRESS RELEASE

Today it becomes official that Coca-Cola has hired superstar Jason Derulo to write the song for Coca-Cola's global and comprehensive campaign during the World Cup. The song "Colors" will be used, among other things, in connection with all the activities that Coca-Cola is planning both before, during and after the tournament.

Jason Derulo and Coca-Cola have entered into a collaboration where Jason created the music Coca-Cola will use in its campaign during the soccer World Cup. The song Jason wrote is called "Colors" and is a tribute to the emotions and community all people experience during the world's biggest football competition.

- The World Cup is a global cultural and social phenomenon. Every time the World Cup happens, people gather together around the world because of the excitement and community the event creates. For us, football and music are intertwined in the strong experiences and emotions we get when we watch football or listen to music. Therefore, it feels extra exciting to have a superstar like Jason in our campaign and we are so excited to let the world hear this wonderful up-beat song, says Ricardo Fort, VP of Global Sports Partnerships at The Coca-Cola Company.

Jason is proud to have been given the honor of writing the song for Coca-Cola's World Cup campaign and is looking forward to the song's release on March 16th.

- I am very happy and proud to collaborate with Coca-Cola to create a song that celebrates each team and their fans. "Colors" represents all the flags and cultures around the world and everyone will want to dance to it. For me, it's also very fun to finally be able to talk about our collaboration now that the World Cup is approaching, Jason concludes.

Jason Derulo broke through as an artist around 2010 and one of his biggest hits is, among other things, "Want to want me" with around half a billion listens on Spotify. His hit "Swalla" has over 1.9 billion views on Youtube and he has sold gold on several occasions

Curious about Colors? Click here for a sneak peek.

Coca-Cola Enterprises Sweden AB

Coca-Cola Enterprises Sweden AB produces, distributes and sells non-alcoholic beverages on the Swedish market. Some of the brands are Coca-Cola, Fanta, Sprite, MER, Burn, Bonaqua Silver, Powerade and Minute Maid. About 800 people work at Coca-Cola in Sweden, of which about 600 at the head office in Jordbro outside Stockholm. Around 1 million liters of beverage are produced here every day. In Sweden, Coca-Cola was launched in 1953. The recipe for Coca-Cola was created in 1886 by pharmacist John S. Pemberton in Atlanta, USA. For further information, please visit our website or follow us on Facebook

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/jason-derulo-skriver-musik-till-coca-cola-2419042