Pepsi

PepsiCo

Pepsi-Cola, is a carbonated soft drink produced by Pepsico.

The drink began to be manufactured in the United States in the early 1890s by pharmacist Caleb Bradham in North Carolina to be used against stomach aches. In 1893 the product was launched as "Brad's drink" and in 1898 it changed its name to "Pepsi-Cola", and with this started one of the world's most successful stories of a consumer product. The name Pepsi comes from dyspepsia.

During the 50s, Pepsi wanted to get rid of its image as the cheap "kitchen cola". Then a new advertising campaign was launched with the message: "Be sociable. Have a Pepsi".

In 1963, "The Pepsi Generation" was launched in the commercials, and Pepsi thereby became the first product to be identified to such a large extent with the attitudes and lifestyles of its consumers rather than its own product characteristics. The same year, 1963, Pepsi released Patio Diet Coke. In 1964, the PepsiCo dropped the confusing brand clash, and Patio Diet Cola became now known as Diet Pepsi.

In 1975, "The Pepsi Challenge" was launched, one of the most successful marketing campaigns in history. Through blind tests in restaurants and stores, it was demonstrated that Pepsi was the cola that the consumer liked best.

In 1984, Pepsi returned to the "Generational communication" of the 60s. A new generation was now emerging and through commercials with Michael Jackson, Pepsi became "The Choice of a New Generation".

In the mid-80s and early 90s, Pepsi continued to use superstars from film and music in its commercials. Artists and celebrities such as Madonna, Cindy Crawford, Tina Turner, Michael J. Fox, Lionel Richie and Shaquille O'Neal have all been Pepsi stars.

In 1997 came a new commercial with the "Generational communication" where the new generation would be attracted to Pepsi by the Spice Girls and the "GeneratioNext" films.

In 1998, Pepsi had its 100th Anniversary - based on when "Pepsi-Cola" was founded.

In June 1, 2007, Diet Pepsi MAX was introduced in the United States, and later in Canada (March 2008). "Diet" was dropped from the name in early 2009. Pepsi MAX is a zero-calorie, sugar-free cola.

In June 29, 2015, PepsiCo announced several product changes which, among other changes, announced that Pepsi MAX would be renamed in North America as Pepsi Zero Sugar. In international markets, PepsiCo still uses the Pepsi MAX name.

In 2023, Pepsi had its 125th Anniversary - with a new logo and visual identity, marking the iconic brands next era.

Pepsi Light (Diet Pepsi), Pepsi MAX and Pepsi Zero Sugar are PepsiCo's main products of sugar free cola soft drinks.

Pepsi.com website »

USA  |  Founded in 1893

Pepsi in social media

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Pepsi's three (3) best sellers

Pepsi is a cola-flavored carbonated soft drink produced by PepsiCo.

Some of Pepsi's biggest collaborations

Pepsi's strongest weapon is advertising, and they have collaborated with a lot of world-icons, like:

Madonna, Michael Jackson, Britney Spears, Marlon Brando, Cindy Crawford, Elton John, Beyoncé, Jennifer Lopez, Christina Aguilera, Ray Charles, David Beckham, David Bowie, Tina Turner, Kanye West, Shakira, Janet Jackson, Mariah Carey, Jeff Gordon, Nicki Minaj, Cardi B, Steve Martin, Ben Stiller, Lionel Messi, etc.

This is campaigns that may no longer be active.

11 products (Cola Zero) from Pepsi

Do you like cola with sugar better? Then visit www.Cola-Original.com

Pepsi Original VS Pepsi Zero Sugar & Pepsi MAX

Pepsi Original have 142 calories, Pepsi Zero Sugar and Pepsi MAX 1 calorie.
1 can of Pepsi Original with sugar = 142 cans of Pepsi Zero Sugar or Pepsi MAX.

Most popular slogans

Pepsi slogans over the years. Which one is your favorite?

Current

• "Thats what i like" (2021 - present)

Old ones

• "The Choice of the New Generation" (2020)
• "For the Love of it" (2019)
• "Live For Now" (2012)
• "The Best Drink Created Worldwide" (2012)
• "Change The Game" (2012)
• "Where there's Pepsi, there's music" (2012) - Used for the 2012 Super Bowl commercial
• "Born in the Carolinas" (2011 - present)
• "Summer Time is Pepsi Time" (2011 - present)
• "Every Pepsi Refreshes The World" (2010 - present)
• "Refresh Everything" and "Every Generation Refreshes the World" (2009 - present)
• "Something For Everyone" (2008 - present)
• "Pepsi is #1" (2008)
• "More Happy" and "Taste the one that's forever young" (2007-2008)
• "Why You Doggin' Me" and "Taste the one that's forever young" (2006-2007)
• "Its the Cola" and "Dare for More" (2003)
• "For Those Who Think Young" and "The Joy of Pepsi-Cola" (1999-2000)
• "It's the cola" (1998-1999) - 100th anniversary commercial
• "Generation Next" (1997-1998)
• "Change The Script" (1996)
• "Drink Pepsi. Get Stuff" (1995-1996) - See Netflix documentary "Pepsi, Where's My Jet?"
• "Nothing Else is a Pepsi" (1995)
• "Double Dutch Bus" (1994-1995)
• "Right Now" (1993-1994)
• "Be Young, Have Fun, Drink Pepsi" (1992-1993)
• "The Choice Is Yours" (1992)
• "Gotta Have It" and "Chill Out" (1991-1992) 
• "Pepsi. A Generation Ahead" (1989)
• "Pepsi. The Choice of a New Generation" (1984-1988) and (1990-1991) 
• "Pepsi Now! Take the Challenge!" (1983-1984)
• "Pepsi's got your taste for life" (1981-1983)
• "Catch That Pepsi Spirit" (1980-1981)
• "Join the Pepsi People (Feeling Free)" (1977-1980) 
• "You've Got a Lot to Live, and Pepsi's Got a Lot to Give" (1969-1975)
• "(Taste that beats the others cold) Pepsi Pours It On". (1967-1969)
• "Come Alive, You're in the Pepsi Generation" (1964-1967)
• "Now It's Pepsi for Those Who Think Young" (1961-1964)
• "Say Pepsi, Please" (1957-1958)
• "Any Weather is Pepsi Weather" (1950-1957)
• "More Bounce to the Ounce" (1950)
• "Twice as Much for a Nickel" (1939-1950)

Trademarks and Slogans owned by Pepsi/PepsiCo
What is a slogan? A slogan is a memorable motto, phrase or melody used in advertising and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. Slogans is intended to stick in people's brains. The purpose of advertising is to make people associate a slogan with a brand.

FAQ about Pepsi

Find more FAQ about Cola Zero here

Diet Pepsi or Pepsi Light

What are the differences?

Pepsi Zero Sugar or Pepsi MAX

What are the differences?

Pepsi logo history over the years

Pepsi was founded in 1893 and has so far had 22 different logos.

August 28th is the Pepsi brand’s official birthday.

See Pepsis logo evolution here

Summary - The evolution of Pepsi logo design through the years

Which is your favorite?

The logo that Pepsi has had for the longest time (27 years) is "1907 - 1934":

Information

The brand can have more cola drinks in their beverage portfolio than what is presented on Cola-Zero.com, this is because we are only a site for sugar-free soft drinks with cola flavor. Visit the brand's website if you want to know more about their other colas with sugar. 

Cola-Zero.com is an unofficial, non-profit, non-commercial website and fanpage about soft drinks of cola without sugar - and makes no claims regarding brands, trademarks or products of any kind.

Cola-Zero.com has no connection to this brand. You cannot buy products directly from Cola-Zero.com, therefore we refer you to the brand's own sales channels.

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