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Apotekarnes

Carlsberg Sweden


Apotekarnes was founded in 1874 as Apotekarnes Mineralvatten AB and is a soft drink brand that is now owned by Carlsberg. The most famous product is Apotekarne's Christmas Must and Easter Must.


At a board meeting in 1908, it was decided that, with immediate effect, Apotekarnes would focus on soft drinks, primarily sugar drinks, ginger drinks and a champagne drink.


Must was launched in 1910 as an alternative to beer. The must has many similarities to traditional dark beers. The Christmas must has a dark color, foams well and has a taste of hops and malt. However, the drink was not used as it was intended, but has instead become the whole family's weekend soft drink under the names Julmust and Eastermust. Must is one of the most Swedish things there is, and today you can hardly imagine a Swedish Christmas or Easter table without must.


Apotekarnes Förenade Vattenfabriker was merged with the Pripps Group in 1950 and Apotekarnes Mineralvatten AB was incorporated in 1964. Today, Apotekarnes is part of Carlsberg Sweden.


Carlsbergsverige.se website »


Sweden | Founded in 1874


More about Apotekarens

2 products ("Cola" Zero) from Apotekarnes

Do you like cola with sugar better? Then visit www.Cola-Original.com

apotekarnes-julmust-sockerfri-33cl-can_cola-zero.com
apotekarnes-paskmust-sockerfri-33cl-plastic-bottle_cola-zero.com
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Cockta-Logo_Cola-Zero.com

Most popular slogans

Apotekarnes over the years.


One of the company's most famous slogans is:

  • "Certainly the Cat – Apotekarnes Water" ("Visst Katten – Apotekarnes Vatten")


Trademarks and Slogans owned by Carlsberg Sweden.
What is a slogan? A slogan is a memorable motto, phrase or melody used in advertising and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. Slogans is intended to stick in people's brains. The purpose of advertising is to make people associate a slogan with a brand.


Missing a slogan?

FAQ about Apotekarnes

Find more FAQ about Cola Zero here

  • 1. Is Apotekarnes a cola?

    Apotekarnes is simply not cola, it's a must.

  • 2. What is Christmas must and Easter must?

    Must is a drink that consists of pressed raw juice from berries or fruit, which has been prevented from fermenting and contains no additives. The must can be pasteurized and/or filtered. Examples of raw materials used for must are apples, lingonberries, cherries, pears and grapes.


    The term must is not a protected food name. Therefore, types other than pure raw juices can also be marketed as varieties of must. This includes carbonated soft drinks with dark color and beer-related ingredients (malt and hops), which since 1922 have been marketed as Christmas must and later Easter must.

  • 3. Who owns Christmas must?

    Today, Apotekarnes is part of Carlsberg Sweden's product portfolio. Must was launched in 1910 as an alternative to beer. The must has many similarities to traditional dark beers. The Christmas must has a dark color, foams well and has a taste of hops and malt.

Information

The brand can have more cola drinks in their beverage portfolio than what is presented on Cola-Zero.com, this is because we are only a site for sugar-free soft drinks with cola flavor. Visit the brand's website if you want to know more about their other colas with sugar. 


Cola-Zero.com is an unofficial, non-profit, non-commercial website and fanpage about soft drinks of cola without sugar - and makes no claims regarding brands, trademarks or products of any kind.


Cola-Zero.com has no connection to this brand. You cannot buy products directly from Cola-Zero.com, therefore we refer you to the brand's own sales channels.

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